Portman: Relationship Mktg & Internet Mktg

MKT331-Relationship Marketing
week	commencing		lecture	notes		tutorial
1	30 Sep		lecture 1 1 Module 1: What is relationship marketing? (Topic 1)			no tutorial
2	7 Oct		lecture 2 Module 1: The components of a relationship & The relationship lifecycle (Topic 2)			tutorial 1 Attempt any 1 Review Exercises in Topic 1 Group to present answer(s)
3	14 Oct		lecture 3 Module 1: Internal relationships (Topic 3)			tutorial 2 no activity
4	21 Oct		lecture 4 Module 1: Supplier relationships (Topic 4) & Lateral relationships (Topic 5)			tutorial 3 Attempt any 1 Review Exercises in Topic 2 and 3 Group to present answer(s)
5	28 Oct		lecture 5 Module 1: Value chain relationships (Topic 6) & End-customer relationships (Topic 7)			tutorial 4 Pick a case study (readings 4.1) & a success story (readings 5.2) to present your analysis on how the companies have succesfully applied the theories from Supplier Relationships (topic 4) & Lateral Relationships (topic 5). Group to present analysis.
6	4 Nov		lecture 6 Module 2: Personal selling and the marketing concept (Topic 1) & Relationship selling versus transaction selling (Topic 2)			tutorial 5 Attempt any 1 Review Exercises in each Topic 1 & 2
7	11 Nov		lecture 7 Module 2: Factors influencing the relationship-building proccess (Topic 3) & Accquiring product informatyion (Topic 4) Developing product selling strategies (Topic 5)			tutorial 6 Attempt any 1 Review Exercises in each Topic 2, 3 & 4
8	18 Nov		lecture 8 Module 2: Understanding buyer behavior (Topic 6) Developing a prospect base (Toipc 7) Approaching the customer (Topic 8)			tutorial 7 Attempt any 1 Review Exercises in each Topic 3, 4 & 5
9	25 Nov		lecture 9 Module 2: Creating the consultative sales presentation (Topic 9) Custom fitting the sales demonstration (Topic 10) Negotiating buyer resistance (Topic 11)			tutorial 8 Attempt any 1 Review Exercises in each Topic 6, 7 & 8
10	2 Dec		lecture 10 Module 2: Closing and confirming the sale (Topic 12) Servicing the sale (Topic 13) Management of the sales force (Topic 14)			tutorial 9 Attempt any 1 Review Exercises in each Topic 9, 10, 11
11	9 Dec					tutorial 10 Attempt any 1 Review Exercises in each Topic 11, 12 & 13

Assignment	Assignment Checklist for your reference :: Presentation Checklist for your reference
description	due date	remarks
Assignment 1	Wk 8: 18th Nov, Mon	Presentation NOT REQUIRED for Assignment 1 VALUE (25%) Overall Report: 13.75% Recommendation (Individual): 8.75% Team Appraisal: 2.5%
Assignment 2	Wk 10: 6th Dec, Fri	VALUE (25%) Overall Report: 13.75% Presentation (Individual): 8.75% Team Appraisal: 2.5%
Presentation on assignment 2	Wk 11: 10th Dec, Tue	Each team will be given 10 mins to complete the presentation. Every team member is required to participate in the presentation.

MKT325-Internet Marketing
week	commencing		lecture	notes		tutorial
1	30 Sep		lecture 1 Chapter 3: Unique features of the Internet-based marketing			no tutorial
2	14 Oct		lecture 2 Chapter 10: The Internet as a promotional medium Chapter 4: Online Consumer Behavior			tutorial 1 Search & highlight web sites made design fundamental mistakes and web sites that meet those fundamentals. Group to present findings.
3	21 Oct		lecture 3 Chapter 6: Applications for business & non-business Chapter 5: Creating cyber communities			tutorial 2 Attempt Exercise on page 4 of Readings Module 1 Week 2 Deciding to Build a Web Presence Group to present recommendation.
4	28 Oct		lecture 4 Chapte 7: Internet in Marketing Strategy Chapter 8: The role of product in Internet Marketing			tutorial 3 Attempt Exercise (1 example is enough) on page 3 of Readings Module 4 Week 11 Virtual Communities Group to present recommendation.
5	4 Nov		lecture 5 Case studies			tutorial 4 Attempt Exercise (any 1 question) on page 9 of Readings Module 2 Week 5 Gaining Competitive Advantage: Site Integration into Marketing Strategy Group to present analysis.
6	11 Nov		lecture 6 *TBA			tutorial 5 Attempt Exercise on page 3 of Readings Module 2 Week 6 Maintaining a dynamic Web Presence. "It's alive" Group to present analysis.
7	18 Nov		lecture 7 *TBA			tutorial 6 *TBA
8	25 Nov		lecture 8 *TBA			tutorial 7 *TBA
9	2 Dec		lecture 9 *TBA			tutorial 8 *TBA
10	*TBA		lecture 10 *TBA			tutorial 9 *TBA

*To Be Adviced

Assignment	Assignment Checklist for your reference :: Presentation Checklist for your reference
description	due date	remarks
Assignment 1	Wk 7: 11th Nov, Mon	VALUE - Assignment 1 (30%)
Assignment 2 & 3	Wk 10: 2nd Dec, Mon	VALUE - Assignment 2 (30%)	VALUE - Assignment 3 (40%)
		Overall Report: 60% Presentation (Individual) : 30% Team Appraisal: 10%
Presentation of marketing proposal to Dakota management	Wk 11:, 9th Dec, Mon	Each team will be given 15 mins to complete the presentation. Every team member is required to participate in the presentation.